5 Tactics to Support Your Employee Engagement Strategy [Part One]

Employee engagement has been at the forefront of business topics for a couple of years now at least.  I have found a number of definitions and interpretations of employee engagement and I really like this article in Forbes by Kevin Kruse, [@Kruse].  Kevin Kruse uses this definition, “Employee engagement is the emotional commitment the employee has to the organisation and its goals.”

I believe employee engagement is the most critical competitive advantage a business of any size can achieve.  It is the first point of focus when I am asked to lead a business, consult to a business or invest in a business.

I have five key tactics that contribute to building and sustaining employee engagement.  My five tactics can be further broken down into methods, processes, tools and other contributing factors to ensuring the successful execution of each tactic.  You can get in touch with me if you have some ideas, comments or questions.

Recruitment

Believe it or not this one is often the most neglected.  Many companies hire for competencies, track record, experience and education.  These are all fine but if you want to build engagement you need to consider personal behavioural and style and cultural fit.

I use an assessment tool that enables me to gain deep insight into a person’s behavioural profile.  This information enables me to understand clearly how a candidate will behave when faced with certain environment situations.  I have also developed assessments that include competencies to understand the interplay of the behavioural profile and the execution of a job role with mandatory and ideal competencies.  I can also run reports that give me a ‘helicopter’ view of the entire organisation or a specific team to see where the candidate will fit in.  Will the new person fill a gap or skew the team profile one way or other.

I hire slow.  Back in the heated days of tech skill shortages and frenzied demand for IT skills, candidates were hired based on a CV only.  I always resisted and am now benefitting from having a long tenured team of developers in one of my companies.  Consider including some social interaction with short-listed candidates to see if you feel comfortable with them.  If you feel uneasy in a social setting you are likely to feel the same way in the work environment.  You should also include a meeting at the office or a social setting for your team to meet the candidates.  This feedback is invaluable and ensures you are getting a good critical cross check to your impressions and possible biases.

Using the behavioural profiles, multiple interviews and meetings with other team-members is a win-win strategy for you and the candidates.  In my experience doing this shortens the ramp-up time to having a fully contributing team member.  It also contributes to a shared responsibility for helping a new team member to ramp up and enjoy the benefits of enculturation more quickly.

We have a range of off-shelf online courses to help build and sustain employee engagement.  Get in touch and I will send you a full catalog and give you the chance to give some of these courses a ‘test drive.’

5 Tactics to Support Your Employee Engagement Strategy [Part 4]

It used to be a joke that if you had a job title change to ‘Special Projects’ you were headed out the back door of your employment.  Maybe the joke still lives.  However, I have met plenty of very talented problem solvers having a job title the same or similar to ‘Special Projects.’

This tactic requires a bit of a mind shift on the part of some leaders and managers who are wedded to the traditional job description without flexibility.  It is time to re-consider how we structure work in our organisations to enable people to more fully utilise their skills, creativity, problem solving and decision making.  How do we do this?  Projects.

Projects is a big word with a huge spectrum of complexity.  For the purposes of this tactic you can control the size, scale and complexity of projects based on your organisation and the people you have on your team.  I like this definition of ‘project’ I found when I ‘Googled’ the word,

an individual or collaborative enterprise that is carefully planned to achieve a particular aim.’

People at all levels of your organisation can work on a project basis.  My clients have struggled at times to structure a position into a project framework.  This problem is commonly encountered with jobs involving repetition and reactive work; office administration, personal assistants, reception, manufacturing, warehousing etc.  For these types of positions, I recommend looking at option 3 in the list below.

The entire job description is documented as projects –

  1. Full project descriptions, plans and resources
  2. Project titles/outcomes are included in the position description and the employee creates the project plan and resources
  3. Projects are added to the job description based on current skills or skills that are to be developed.

I have included a short list of some of the attributes and benefits to an organisation and its people when the project framework is applied to job descriptions.

  • Provides a sense of personal responsibility to be accountable for project outcomes.
  • Projects can enable employees in repetitious and/or reactive positions to have a ‘release valve’ to tap into their interests and develop their skills.  This is definitely a boredom prevention strategy.
  • There is less risk of ‘task’ and ‘focus’ drift with defined tasks, milestones and completion dates.
  • Projects are conducive to manager – employee collaboration to address performance hurdles, roadblocks, training needs and other important relationship building interactivity between managers, supervisors and team members.
  • Project methodology leaves less room for vagaries in an individual’s or team’s performance.
  • Successful execution of projects creates positive momentum in a person’s career and often contributes to a greater sense of meaning about their work.

This tactic can be implemented in a pilot roll out for selected positions within your organisation or for new inductees.  By implementing as a pilot you can devote some time to testing and evaluating new work flows, reporting and performance systems.  The manager and supervisors impacted by this pilot will likely require some training and coaching to facilitate and support these changes.

If you have the opportunity you should check in with your ‘C’ level and/or senior management to learn how they structure their work.  You should find that they are all outcomes focused and often their work plans are very close to project methodology.  If this is the case you have a golden opportunity to garner support for this and other engagement tactics.

Would you like to explore this tactic in more detail?  Get in touch and we can help you get a plan together.

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