The easiest and most difficult place to start your strategic planning

Have you ever sat at your desk and wondered what is the next thing you should do? Is the number of tasks and ‘should dos’ so large that you have trouble distinguishing any priority among them? This is a common situation for many of us in business. When it comes to creating a strategic plan this same situation arises, ‘where should I start?’ 

The reason this is the easiest place to start your strategic planning process is that it is the most obvious. It is the most difficult because it relies on you and your ability to spend time clearly considering many factors that will influence the success or failure of your strategic planning and execution.

I use and recommend defining the vision you have for yourself, your people and your business as the starting point. This may sound easy, but in my experience, personally and with clients, this is often the most difficult part of the strategic planning journey. I like to define vision as seeing the business operating at its peak or optimum state. It need not be related to being the largest or most popular.

A business that operates at its peak fulfils its purpose provide the best it can for its people, owners, customers and community.  If you are a business owner or CEO the vision stage starts with a deeply personal need to gain clarity. Gaining clarity is essential before you send out meeting invitations for ‘brainstorming’ sessions.

In what areas do you need to gain clarity? These will vary depending on your position, for example a business owner or employed CEO. Other considerations are exit strategies, time horizons, impact on people, stakeholder issues among others. If you are a business owner, have you lost touch with the vision that prompted you to start or buy the business in the first place? Are you able to deliver more wealth to shareholders? Are you the right person to drive and execute the strategic plan?

Treat strategic planning as a project. As you undertake the first process of defining the vision and all the factors included in it, these are some recommendations:

  • write down everything you think about.
  • include potential impacts to the people, business and stakeholders.
  • use a two- column positive/negative analysis for ideas and initiatives you are unsure about.
  • consult people in your network that can offer some objective analysis of your work.
  • research competitors locally, nationally and internationally by looking at websites, reviews and LinkedIn profiles.

All this information is going to be used in the other stages of your strategic planning process, so it is important that it is curated so you can easily search for and find information later.

Your business can be written as a narrative, story or in a report style with bullet points. Regardless of how you document your vision, I like to encourage people to synthesise their vision into one or two statements that are easily communicated to the people, customers and other stakeholders of the business. To be effective this statement must be clear, measurable, relatable and relevant.

Now that you have done the hard work, you have a framework to use when engaging others in the strategic planning process.

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Zen and the art of strategic planning

Looking back over the first six months of 2019, I can divide my customers into those having strategies that are so complex they are undecipherable and those that have no strategy at all. In the first group there were 50-page documents with diagrams that still haunt me with shapes and connecting lines akin to the first crayon scribbles of a one year old. What I see so rarely is a ‘Zen- like’ strategy that is simple and clear to any person who reads and/or views it. Understandable to the extent that the strategy can be executed.

“Drink your tea slowly and reverently, as if the axis on which the world earth revolves – slowly, evenly, without rushing to the future.”

                                                                        Thich Nhat Hanh

 

Effective strategic planning is a process and not an event. The strategic plan is developed in an evolutionary process that eliminates excess and complexity. It is this process that makes strategic planning more difficult; taking what could be complex and creating something simple and essential.

Is your LMS blocking strategy execution?

The learning management system (LMS) should be a primary support tool for ensuring strategic execution is successful. A business that is focused on strategic execution needs all people to be working on the right tasks at the right time. The whole organisation needs to know the strategic goals and their role in achieving them.  A learning management system, with the right features and tools, is ideally suited to align people to strategy and provide learning support.

One of the biggest barriers to successful execution is people not having access to information and learning to support their work. An organisation with high levels of productivity and engagement does not lose focus by people having to search for information and learning on topics they need to complete tasks. The learning management system should be a key software tool to improve productivity and engagement with learning. 

If the LMS is not performing these vital functions effectively then it is acting as a roadblock to strategy execution.  How does a well implemented learning management system support strategic execution? Below are some of the ones we have identified in our most recent implementation projects.

  • Configurable, flexible and scalable organisation structure in the LMS that accurately reflects how the business operates and its ongoing reporting needs. 
  • Ability to support large numbers of users and an extended enterprise. The performance of the LMS should not be compromised when there are large user populations accessing it. 
  • User administration of large populations is supported with the user interface, bulk actions and  adaptable configurations. 
  • The LMS includes extensive automated actions and workflow configurations to support how the  organisation operates. You should not be forced to adapt your workflows to the LMS.   
  • Reporting must be extensive and flexible. The LMS should provide senior leadership historical and predictive indicators to support decision making.
  • Integration and data sharing is essential to support the organisation’s information architecture. The LMS should not be an ‘island’ of data. 

It is critical that the selection process reflects requirements that are both strategic and tactical. The requirements are best collected and assessed drawing on a wide range of stakeholders in the organisation including the ‘C suite’.

There are just some of the areas that we assess when working on a new LMS acquisition plan with a client. This helps us assess the various LMS software options and vendors that are proactively updating their software to meet changes in the workforce and operating environments.

  • Are there plans for any mergers and acquisitions?
  • Is the business likely to open up offices in other locations?
  • Will be business adopt a remote workforce model?
  • Does the business currently support a channel or may do so in the future?
  • Will the business undertake a digital transformation project and will the new learning management system remain fit for purpose?

How to create a value driver tree

The value driver tree is a tool used to identify the root cause of an issue. In our case it is used to identify causes of business issues. The value driver tree is also known as a fishbone analysis. 

The value driver tree is a very useful model to use when engaging in discovery sessions with prospective and current clients. You should be familiar with the model so that you are able to use it in conversations as a way to structure thinking. The best use case is creating a value driver tree on a whiteboard, computer or paper flip-chart as part of the meeting with clients, prospects and internal stakeholders.

An example of a simple value driver tree is shown above. In this case the issue facing the business is declining profitability.

The next level to the right of the business issue breaks the issue of declining profitability down to three possible solutions. The third level are the actions needed to execute the solutions. A key concept when creating value driver trees is MECE.

The MECE model is used to separate items into subsets that are ‘mutually exclusive’ and ‘collectively exhaustive.’ The MECE model as developed by Barbara Minto at McKinsey and Company in the late 1960s. You can learn more here.

In some cases these actions may directly address the issue or be actions such as research and analysis. In the latter case, this may then lead to a further value driver tree created to reflect the outcomes of research and analysis.

A value driver tree must focus on one single issue. Therefore there may be a number of value driver trees created in the course of a discovery session. It is common to start the process with a value driver tree to determine which of a range of issue should be prioritised and then break that down to individual issues. 

The example above shows a value driver tree that will then be broken down into the issue that is considered the highest priority. 

The value driver tree helped my client remain focused and not go off in a number of different directions. In my consulting practice, I only focus on one issue per engagement. I have learned this removes the risks of project creep and uncertainty about closure of an engagement. 

Once I have worked with my client to create a value driver tree on the challenge with the highest priority, there are two necessary steps before we commit to working together. The first step is gaining conceptual agreement. The process to this point is very positive for the client. Once the person is fully able to identify a business issue there is a sense of relief even before a solution is executed. 

The positive state achieved in the value driver tree process is the precursor to conceptual agreement. The conceptual agreement is both parties agreeing that there is a compelling case for moving forward with an engagement to build and apply a solution to the business issue. The conceptual agreement is gained by asking the client whether they wish to solve this issue using you and/or your firm. 

When this question is asked, there may be a few responses. One may be related to cost, another related to time, another related to decision making, etc. There is absolutely no point in developing a proposal with costs, activities and timelines until you have reached conceptual agreement with your client. 

This is always very hard for my clients to accept. Most people in business to business professional services are using an outdated paradigm wherein the proposal is a huge document that is used to sell an engagement to a client or prospect. This is all wrong. The proposal I use includes seven sections and the whole document is rarely more than four to seven pages. I will cover more about proposals in another article.

For now let’s assume you gain conceptual agreement with the client or prospect. You are now ready to create your short proposal. What about the value driver tree?

The value driver tree is captured and saved. You photograph the whiteboard, photograph and roll up the flip-chart paper, save the digital file or whatever. The value driver tree is your navigation tool moving forward with the the engagement. The value driver tree will set the scope of the engagement as well as define the parameters of the activities that are going to be included in the engagement. I will cover more about using the value driver tree to develop your engagement plan in another article. 


Strategy in the age of urgency

There are some organisation and culture shifts you and your leadership team may want to consider when developing your strategy. Focus on speed by encouraging decision- making outside safety net you may have in your culture. Do your people make decisions with enough information or are decision stalled by too much research and risk aversion? Design your strategy and execution plan to accommodate the dynamism that exists in your industry sector(s), competitors and within your organisation. Resist the common temptation to build objectives based on expected outcomes and focus on value creation. Value creation may demand more course correction and fluidity in business processes. Push decision making to the points in your organisations that are faced with the immediate need to make those decisions. Remove your fear and recruit and develop your people to make decisions rapidly and in response to needs. This is becoming even more critical in the competition for the best customer experience. Change your training models to focus on individual needs. One size fits all may be ok for compliance training but if you want to attract and retain talent, you must offer tailored development that will benefit your people and your organisation. As you empower people to make decisions quickly, change your thinking about leadership. Shed the outdated model of leadership bestowed by title and position. Any person can be a leader and you want as many in your organisation as you can recruit and develop. Using principles to align your people and your organisation is far more effective and adaptable that stacks of policy and procedure manuals. Principles require modelling and incessant communication at all levels of the organisation and particularly by leadership.  Principles need to be part of the performance review process.